ECON-1020 Chapter Notes - Chapter 12: Economic Surplus, Market Power, Natural Monopoly

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But their gain will come at the cost of making consumers worse off and decreasing social surplus] 12. 1 introducing a new market structure: characteristics (table in textbook), one primary seller, good or service sold has no close substitutes, high barriers to entry. Firms are price-makers--a seller than sets the price of a good (when no competitors, no close substitutes: demand curve facing firm is downward-sloping. Shares two similarities with perfectly competitive seller"s problem: must understand how inputs combine to make outputs, must know costs of production. Like competitive market, must consider both cost and revenue when making production decision: producing the optimal quantity, continue to expand production as long as mr > mc. Stop when mr = mc (profit maximizing output: this rule is identical to rule in perfectly competitive market. Steps in the production and pricing decisions facing the monopolist: expand q until mc = mr, produce q at that point, trace up to the demand curve.

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