ECON 101 Chapter Notes - Chapter 7: Market Power, Market Failure, Externality

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13 Dec 2016
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At a price equal to his wtp, the buyer would be indifferent (would be happy getting it or keeping his money: bidding goes up to , so john buys the album. The album has gone to the buyer who values it most highly: john"s benefit: consumer surplus of . In panel a, the price of the good is and the consumer surplus is . In panel b, the price of the good is . In this case, the area above the price and below the demand curve equals the total area of the two rectangles: john"s surplus at this price is (cid:882) and paul"s is (cid:882). **the area below the demand curve and above the price measures the consumer surplus in a market: how a lower price raises consumer surplus. In a market with many buyers, the resulting steps from each buyer dropping out are so small that they form, in essence, a smooth curve.

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