RTF 305 Chapter Notes - Chapter 2: Investigative Journalism, Craigslist, Digital Distribution
8 May 2016
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Document Summary
Jaws & twilight are examples of novels adapting from blockbuster novels to movies: economies of scale. Increased prod-lowered fixed costs-more affordable products- higher market share/revenue-more money on production -> Even if lots of movies fail, people keep gambling to produce blockbusters: marginal reproduction costs for physical manufactured copies, but no costs when digital, piracy: harder to prevent illegal copying of digital products. Segmentation in tv industries: mtv wants viewers under 30, but history channel wants men over 40. General audiences for tv: tv networks and advertisers tend to want 18-49 age group, broader definition of audience . Ex: product placement, a main technique in film and tv. Most popular way to raise money for tv and radio. Online: as people have access to things like craigslist, newspapers lose revenue from classifieds, facebook targets individual users with ads. More ads are being placed in mobile ads compared to print, The time spent doesn"t equal the ads spent.
