PSYC 001 Chapter Notes - Chapter 12: Social Identity Theory, Ingroups And Outgroups, Groupthink
Document Summary
Groups influence individual behavior: social facilitation the idea that the presence of others generally enhances performance, the mere presence of others leads to increased arousal. The arousal favors the dominant response the response most likely to be performed in the situation. If the required response is easy or well learned, performance is enhanced. If you agree to do a small request, you are more likely to comply with a large request. You agree to help a friend move a couch. Now you are more likely to comply when she asks you to help her move all of her belongings to her new apartment. A marketer calls, and you refuse to answer a product questionnaire that takes 20 minutes. Now you are more likely to agree to answer 5 questions about that product. You agreed to buy a used car for. When the salesman says he forgot to add in some charges, you agree to buy the car for ,275.
