MGMT 2100 Chapter Notes - Chapter 4: Assertiveness, Franchising, World Economy
5 May 2015
School
Department
Course
Professor
Document Summary
4. 1 globalization: the collapse of time and distance. Learning objectives: globalization; the three important developments, changes technology has made to commerce. Globalization describes countries of the world coming together to do business and the interdependence that has developed between them. Distance, currency, and communication are no longer barriers for nations to struggle over. Rise of the global village & electronic commerce. The global village has been evolving since the mid-1800"s. Electronic media, air travel, and other modern inventions connect the people together. The communication improvements made business transactions easier and faster. E-commerce is familiar to many after the 1990"s. Business no longer had limits as consumers could view products on a computer and have them shipped directly to the consumer. Many small businesses could reach out and expand their markets with the ease of e-commerce. The fall of communism, increase asian opportunities to invest, and deregulation of national markets opened the world to trade with each other.
