SOC 1300 Chapter Notes - Chapter 3: Social Inequality, American Community Survey, Institutional Review Board

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Document Summary

How do we know what to study: personal significance, direct: firsthand experience. Institutional review boards (irbs): review research proposals before work can begin in order to assess their potential harm and the benefits of the research for participants. Getting started: operationalize: specifying the operations and techniques that will be used to examine the concepts that are the focus of the study, how we will measure variables. Survey and interview methods and the dilemmas of design: survey: questionnaire that asks standardized questions of large groups of randomly chosen people. Matching the question with a method: survey, patterns of behavior among large groups of people. In-depth interviews: thought processes that lead people to have certain opinions or engage in certain behaviors, ethnographic observation, how people interact, not how they say they interact, motivations of behavior. Issues of reliability and validity: reliability: the extent to which the same measurement technique in additional studies would end up producing similar results.

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