COM 1000 Chapter Notes - Chapter 9: Zapruder Film, Sensationalism, Cultivation Theory

• School: University of Florida
• Department: Center for Written and Oral Communication
• Course: COM 1000
• Professor: Kellerman Edmund

Document Summary

Barely 100 yrs ago, newspapers, carrier pigeons were only way to communicate. Rise of media in 20th century is staggering: mass media is the broadcast of messages through electronic media to a wide and diverse audience. Mass media: print, radio, tv, computer, other electronic. Mediated communication: messaging that goes through some channel with wide dispersal capabilities. Mediated images: reputations or perceptions that have been created or altered in some way by the media, mediated images of woment. Women expected to live up to an ideal that is reported. Less face-to-face so chance less chance of feedback, clarifying, and questioning: feedback. Takes a number of forms from phone calls on your opinions to formal surveys: content. Much of research in this area is devoted to presidential addresses. Hoover and harding first presidents to use radios: then direct voice enhance stature of the office in 1920s. Roosevelt: 1940s fireside chats to conform and reassure public of depression.