PSYC 104 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Bennington College, Logical Reasoning
Document Summary
Utilitarian function- alert people to rewarding objects and situations they should approach and costly or punishing objects or situations they should avoid. Attitudes are activated by goals and trigger actions to help pursue those goals. Ex) preference for sweet foods in order to obtain vitamin c, and aversion to bitter foods to help us avoid toxins. Ex) positive attitudes toward coastal and fertile locations because of evolutionary advantages associated with them. Used by advertisers- pair neutral product with one that we have a positive attitude about in order to make reaction spread to product. Ego-defensive function- protect us from unpleasant facts or emotions; enables people to maintain cherished beliefs about themselves and their world by protecting them from contradictory info. Value-expressive function- help us express values, usually in groups where these values are supported and reinforced. Reference groups- groups whose opinions matter to us and affect our opinions/beliefs.
