MGMT 1 Chapter Notes - Chapter 16: Infomercial, Personal Selling, Blog
21 Jul 2016
School
Department
Course
Professor
Document Summary
Promotion mix the combination of promotional tools an organization uses. Four traditional promotional tools in the promotion mix. Sales promotion (email promotions, mobile promotions, social networks, blogging, podcasts, youtube) Integrated marketing communication (imc) a technique that combines all the promotional tools into one comprehensive, unified promotional strategy. Advertising paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message. Product placement putting products into tv shows and movies where they will be seen. Infomercial a full-length tv program devoted exclusively to promoting goods or services. Interactive promotion promotion process that allows marketers to go beyond a monologue, where sellers try to persuade buyers to buy things, to a dialogue in which buyers and sellers work together to create mutually beneficial exchange relationships. Personal selling the face-to-face presentation and promotion of goods and services. Prospecting researching potential buyers and choosing those most likely to buy.
