MGMT 1 Chapter Notes - Chapter 15: Retail, Direct Selling, Direct Marketing
10 Feb 2016
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Marketing intermediaries organizations that assist in moving. Agents/brokers marketing intermediaries who bring buyers and. Wholesaler a marketing intermediary that sells to other. Time utility adding value to products by making them available. Place utility adding value to products by having them where people. Channel of distribution a whole set of marketing intermediaries, Retailer an organization that sells to ultimate consumers. Information utility adding value to products by opening two-way. Service utility adding value by providing fast, friendly service. Cash-and-carry wholesalers wholesalers that serve mostly smaller. Drop shippers wholesalers that solicit orders from retailers and. Merchant wholesalers independently owned firms that take title to. Rack jobbers wholesalers that furnish racks or shelves full of. Possession utility doing whatever is necessary to transfer. Intensive distribution distribution that puts products into as many. Selective distribution distribution that sends products to only a. Direct marketing any activity that directly links manufacturers or. Corporate distribution system a distribution system in which all of.
