MKT 201 Chapter Notes - Chapter 17: T.J. Maxx, Personal Grooming, List Price
12 Dec 2016
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This strategy is designed to place products in as many outlets as possible. Companies like pepsi wants their products everywhere: exclusive distribution: A strategy where manufacturers grant exclusive geographic territories to one or very few retail customers so no other retailers in the territory can sell a particular brand. A strategy that relies on a few selected retail customers in a territory to sell products. Identify types of retailers: food retailers, supermarkets: Conventional supermarket: large, self-service retail food store offering groceries, meat, and produce, as well as some nonfood items such as health and beauty aids and general merchandise. To compete against intrusions by other food retailing formats, conventional supermarkets are differentiating their offerings: supercenters: Large stores that combine a supermarket with a full-line discount store. By offering broad assortments of grocery and general merchandise products under one roof, supercenters provide a one-stop shopping convenience to customers: warehouse clubs:
