PSY 1001 Chapter Notes - Chapter 7: Iconic Memory, Sensory Memory, Entorhinal Cortex

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Book: psychology: from inquiry to understanding (4th edition) / professor: dr. andrew karpinski. *disclaimer: most of the definitions used in this these notes are copied directly from the book. Memory the retention of information over time. 3 systems of memory: sensory memory, short-term memory, long-term memory. Span how much information each system can hold. Duration how long systems can hold information. Sensory memory brief storage of perceptual information before it is passed to short-term memory. Iconic memory visual sensory memory (lasts around a second) Echoic memory auditory sensory memory (lasts around 2-4 seconds) Short-term memory memory system that retains information for limited durations (10-15 seconds) Decay fading of information from memory over time. Interference loss of information from memory because of competition from additional incoming information. Retroactive interference interference with the retention of old information due to the acquisition of new information. Proactive interference interference with the acquisition of new information due to the previous learning of information.

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