PSYC 107 Chapter Notes - Chapter 5: Social Cognitive Theory, Albert Bandura, Long-Term Memory
17 Mar 2018
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Document Summary
Increase in the synaptic strength between two neurons leads to stronger electrochemical responses to a given stimuli. Increased sensitivity in neurons involved in the circuit. The process by which memories are consolidated for long term memory. Long term memory storage involves new synaptic connections between neurons; permanent changes. Albert bandura: bobo doll experiment; kids imitated the adults even if they didn"t see the consequences. Mirror neurons: fire when monkey performs task, as well as when the monkey observes another monkey performing task. Vicarious emotions like empathy could be caused in humans by mirror neurons. Elaboration likelihood model: explains when people will be influenced by content (logic) or when they will be influenced by more superficial characteristics (attractiveness of speaker); three key elements have an impact on its persuasion. Social cognitive theory: a theory of behavior change that emphasizes the interactions between people and their environment. Reciprocal determinism: interaction between a person"s behaviors, persona factors, and environment.
