MKTG 322 Chapter Notes - Chapter 1: Consumer Behaviour, Panera Bread, Debit Card
28 Jan 2017
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Designed to bring real food to people in environments that engage them. Emphasizes wholesome quality of its artisanal breads, salads, sandwiches, and soups. Friendly atmosphere, free wifi, people to linger. Able to track and market to you i way that"s unique to you. Surprise loyal customers with occasional rewards that each will like. Panera cares pay what you want to donate to those in need. 60% suggested amount, 20% more, 20% less. Success depends on understanding consumer behavior and trends. Concerned with food and social responsibility locally. Consumer behavior the totality of consumers" decisions with respect to the acquisition, consumption, and disposition of gods, services, time, and ideas by human decision-making units (over time) Consumer behavior involves goods, services, activities, experiences, people, and ideas. Includes use of services, activities, experiences, and ideas. Mans more than just the way people buy tangible products. Another example of consumer behavior involves choices about the consumption of time, a scarce resource.
