COMM 210 Chapter Notes - Chapter 1-10: Hulu, Econometrics, Viral Marketing
20 Mar 2017
School
Department
Course
Professor
Document Summary
Owned media/advertising : product placement, brand website, custom events, sponsorship, brand integration, they own the space/sponsorship in which they are advertising for, ex: at&t stadium in dallas, product placement. Vine or putting a favorite recipe on your pinterest board. Explain a marketing mix: price, product, promotion, place, all work together to impact the consumer for a successful business. What is the difference between a brand and a category: brand the individual product or service that you are trying to sell. The brand would be one particular company such as allstate, state farm, or. 10% above average in the eastern region and 5% below the norm in the. West, suggesting that it is doing better than other brands in the category in the east but slightly less well in comparison in the west. You should think also about what degree of consumer involvement with the category can be reasonably expected.
