TRF 235 Chapter Notes - Chapter 4: Database Marketing, Crisis Management, Relationship Marketing
7 Mar 2018
School
Department
Course
Professor
Document Summary
Chapter 4: financing and shaping the media: advertising, public relations, and marketing communications. This chapter explores how advertising, public relations, and marketing activities shape the activities of the media industries. What is public relations: publicity is the practice of getting companies, people, and products mentioned in the media in order to get people interested in them. Also, while advertising is paid for (in terms of ad space, commercial slots, etc. Media relations involve any activities that deal with media (i. e. , answering calls from reporters). Internal relations involve presenting the company image to people working in the company. External relations involve presenting the company image to those outside the company. (104-105: public relations firms also are part of agency holding companies. (see. Advertising, public relations, and convergence: advertising, public relations, and integrated marketing communications have a substantial impact on the media. By bringing these activities together, companies can expand their reach in getting their messages out.
