BUS 359 Chapter Notes - Chapter 8: Transmedia Storytelling, Social Judgment Theory, Reporting Bias

• School: Stony Brook University
• Department: Business Management
• Course: BUS 359
• Professor: Paul Connell

Document Summary

Attitude - a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. Attitude object - anything toward which one has an attitude. Functional theory of attitudes - developed by daniel katz to explain how attitudes facilitate social behavior; claims attitudes exist because they serve some function for the person. Utilitarian function - relates to the basic principles of reward and punishment; we develop some attitudes toward products simply because they provide pleasure or pain. Value-expressive function - relates to the (cid:272)o(cid:374)su(cid:373)er"s self-concept or central values; forms product attitude because of what the product says about him/her as a person. Ego-defensive function - attitudes we form to protect ourselves either from external threats or internal feelings. Knowledge function - we form some attitudes because we need order, structure, or meaning; applies when a person is in an ambiguous situation or. The abc model of attitudes when he/she confronts a new product.