01:220:102 Chapter Notes - Chapter 10: Marginal Utility, Budget Constraint, Utility
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01:220:102 Full Course Notes
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Introduction to microeconomics 10. 1 - utility: getting satisfaction. Marginal utility - (of a good or service) the change in total utility generated by consuming one additional unit of that good or service. Or, to put it slightly differently, the more of a good or service you consume, the closer you are to being satiated reaching a point at which an additional unit of the good adds nothing to your satisfaction. The principle of diminishing marginal utility isn"t always true. But it is true in the great majority of cases, enough to serve as a foundation for our analysis of consumer behavior. To say that you can"t have too much of a good thing means that for any good that you enjoy higher consumption will always lead to higher utility. Introduction to microeconomics 10. 2 budgets & optimal consumption. Budget constraint - requires that the cost of a consumer"s consumption bundle be no more than the consumer"s income.