MK 201 Chapter Notes - Chapter 4: Consumer Reports
17 Oct 2016
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Consumer behavior the actions a person takes in purchasing and using products and services. Involvement the personal, social, and economic significance of a purchase to the consumer. 3 characteristics that the item has to be purchased: expensive, can have serious personal consequences, could refle(cid:272)t o(cid:374)e"s so(cid:272)ial i(cid:373)age. Motivation the energizing force that stimulates behavior to satisfy a need. Once physiological needs are met, people seek to satisfy their learned needs. Physiological needs are basic to survival and must be satisfied first. Safety needs involve self-preservation as well as physical and financial well-being. Social needs are concerned with love & friendship. Personal needs include the need for achievement, status, prestige, and self-respect. Personality a person consistent behaviors or response to recurring situations. Key traits enduring characteristics within a person or in his/her relationship with other. Self-concept which is the way people see themselves and the way they believe other see them.
