BUSMKT 1411 Chapter Notes - Chapter 10: Errors And Residuals, Measuring Instrument, Jargon
23 Dec 2018
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Must translate the information needed into a set of specific questions that the respondents can and will answer: developing questions that respondents can and will answer and that will yield the desired information is difficult, 2. A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview: researcher should strive to minimize respondent fatigue, boredom, incompleteness, and nonresponse, 3. Should minimize response error: response error arises when respondents give inaccurate answers or their answers are. 10/9/18: the steps in questionnaire design are interrelated and the development of a questionnaire will involve some iteration and looping. Is the question necessary: every question in a questionnaire should contribute to the information needed or serve some specific purpose. If there is no satisfactory use for the data resulting from a question, that question should be eliminated.
