GD 100 Chapter Notes - Chapter 7: Anagram
Document Summary
Visual identity and corporate design: visual identity is the most visible use of symbolism in graphic design, marks, logos, icons, and symbols are all traits of corporate design, trademarks are an effective way of creating a visual identity. Marks, logos, and icons: graphic marks exist in our everyday lives, complex and challenging for designers to create, minimal form conveying maximal info. What are marks: mark-simple, identifying image that communicates a single idea, companies use them to convey purpose, philosophy, products, or services, created by reducing idea to its most elemental traits. Characterized by purpose: symbols, icons, pictographs, lettermarks, trademarks, and logos or logotypes. Symbols: marks without type that convey an idea, institution, product of service, ex: prudential logo symbolizes strength and reliability as a company. Icons: simplified pictorial images to suggest meaning or purpose, usually represent more general concepts, similar icons. Ex: street sign of four way intersection: example icons. Use images commonly associated with object or action.
