PSYC 3402 Chapter Notes - Chapter 7: Muzafer Sherif, Solomon Asch, Optical Illusion
22 Feb 2019
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Document Summary
Social influence is the ways in which people are affected by the real and imagined pressures of others. Majority influence: group size only has influence to a certain extent: conformity increases with group size but only up to 3 or 4 confederates. Christian = individualist: individualism is most highly valued in: the us, australian, great britain, canada, and the netherlands, collectivism is most highly valued in: venezuela, colombia, pakistan, peru, Taiwan, and china: conformity rates are generally higher in collectivist cultures. Assertiveness: many people find it difficult to be assertive in social situations - people become anxious when they are faced with having to say no to someone, being able to resist compliance pressures rests on being vigilant. Defiance: synchrony of behavior is caused by social networking, walking in step with others, etc. can have a unifying effect on people, disobedience is always a collective act - one ally makes a difference in most situations.
