MSCR 1220 Chapter Notes - Chapter 5: Warner Music Group, Simon & Schuster, Film Studio

• School: Northeastern University
• Department: Media and Screen Studies
• Course: MSCR 1220
• Professor: Kristopher L.Cannon

Document Summary

Media companies affected by profitability, cost containment, and evolving ownership. Increasing concentration in fewer hands: movies, dominated by 6 companies- comcast"s universal, viacom"s paramount, time. Schuster, and macmillan: u. s. magazines, time inc. towers above (property of time waner, recorded music, 3 companies responsible for majority of u. s. music sales: universal music. Group: so many different names that readers are unlikely to know there is a common owner. Integration exists because owners see this as efficient and profitable: cultural consequences are ambiguous. Increase in media cross-promo and maybe a decrease in media products that are not suitable for cross-promo: also makes it more diff for smaller media firms to compete bc they don"t have vast and diverse holdings for promo. I am the manager of a content: now, people in marketing working for newspapers not as much need for company. Effects of concentration: effect on the media product!