ECON 1116 Chapter Notes - Chapter 5: Midpoint Method, Demand Curve, Normal Good
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Chapter 5: elasticity and its application 11/05/2013 (cid:1) Elasticity is a measure of how much buyers and sellers respond to changes in market conditions (cid:1) (cid:1) The price elasticity of demand for any good measures how willing consumers are to buy less of the good as its price rises (cid:1) Availability of close substitutes: goods with close substitutes tend to have more elastic demand because it is easier for consumers to switch from that good to others. Necessities versus luxuries: necessities tend to have inelastic demands, luxuries have elastic demands, this however depends on the preference of the person. The elasticity of demand in any market depends on how we draw the boundaries of the market. Narrowly defined markets tend to have more elastic demand. Broadly defined markets tend to have less elastic demand because it is easier to find close substitutes: ex food is a broad category with no substitutes.