ECON 1116 Chapter Notes - Chapter 16: Market Power, Economic Surplus, Externality
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In other words, many industries fall somewhere between the polar cases of perfect competition and monopoly. A second type of imperfectly competitive market is called monopolistic competition. This describes a market structure in which there are many firms selling products that are similar but not identical. Characteristics of a monopolistically competitive market: many sellers: there are many firms competing for the same group of customers, product differentiation: each firm produces a product that is at least slightly different from those of other firms. Thus, rather than being a price taker, each firm faces a downward-sloping demand curve: free entry and exit: firms can enter or exit the market without restriction. Thus, the number of firms in the market adjusts until economic profits are driven to zero. Profit encourages entry, and entry shifts the demand curves faced by the i(cid:374)(cid:272)u(cid:373)(cid:271)e(cid:374)t fir(cid:373)s to the left. As the de(cid:373)a(cid:374)d for i(cid:374)(cid:272)u(cid:373)(cid:271)e(cid:374)t fir(cid:373)s" produ(cid:272)ts falls, these firms experience declining profit.