COMM 1101 Chapter 13: Chapter 13 Communications
11 May 2017
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Document Summary
The importance of mass media: also shape how people view the world and what they understand and misunderstand, people turn to comm media for information and entertainment. Is tv taking over the internet, or the opposite: traditional broadcasting corps are reaching wider audiences on internet, there is now a distinction between mass media and new media. The individual and mass media: seekers of various media messages and resistors of others. How individuals choose media messages: media text, a tv show, advertisement, movie or other media event, scholars and people showing media want to know which groups consume which media texts. Interested in what and how we choose-can be related to identities. Identities not fixes, they are dynamic across time and situations. Imbalance of identities reinforces some identities and undermines others: too much coverage can undermine if negative portrayal. If violate these notions can be alienated: outlines what is ideal.
