COMM 1101 Chapter 12: Chapter 12 Communications
Document Summary
Chapter 12 communications: rhetorical communication: rhetoric, communication that is used to influence the attitudes or behaviors of others; the art of persuasion, rhetors-public speakers, greece-persuasion important, rhetori(cid:272)"s practice is contingent on culture, political arrangements, and social contexts. The importance of rhetoric and conventions: rhetorical comm serves 3 important social functions. The rhetor: rhetori(cid:272)"s poi(cid:374)t of origi(cid:374: rhetor is the orginiator of a comm message. Individual and societal forces: art of rhetoic-aristotle-3 artistic proofs through which a rhetor gains the trust of an audience and designs credible messages: ethos, pathos, logos. The individual, rhetoric, and society: arises within a certain context so functions can vary, rhetoric serves 4 important democratic functions from the basis of how decisions made, rhetorical event. Individual or leader: ameneh bahrami, iranian woman, asked islamic law be imposed on a man who threw acid at her face and disfigured it. She declined his marriage proposal: victim can seek retribution for a crime.