PSY30400 Chapter Notes - Chapter 9: Eleanor Rosch, Pomegranate
Chapter 9: Knowledge
o Prototype Approach to Categorization:
▪ Prototype:
• typial ee of ategoy
o based on average of members that are commonly
experienced
• Variations within categories represent differences in typicality
o High typicality =
▪ category member closely resembles prototype
o Low typicality =
▪ category member does NOT closely resemble
typical category member
• Rosch did experiment in which she presented subjects with
ategoy title, suh as id o fuitue, ad list aout 50
members in each category
o had to rate extent to which each represented category
title
o Results show that most consider sparrow to be a good
epesetatio of id hile ats ae ot
▪ Rosch and Mervis
• asked people to list as many characteristics as they could for
certain ods like hai
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