MARK20100 Chapter Notes - Chapter 12: Jeff Bezos
Document Summary
Amazon has been able to succeed as a result of the personalization of its store. Each customer is able to provide information about products by leaving reviews. Additionally, other customers can rate these reviews on how helpful they are. It is so revolutionary because it is as thin and light as a magazine, and can instantly download hundreds of thousands of books, magazines, blogs, and newspapers. This eliminates the need to go to the store and buy books, and carry around several books. In order to compete against amazon, i would try to design a similar platform but with lower fees. This would attract several buyers and sellers who are on a lower budget. I would also attempt to sell more hardware than amazon. The kindle is a great tablet, but is a very niche product for consumers interested in tablets. The next step for amazon would be to optimize its delivery process.
