MARK20100 Chapter 4: Case Study
Document Summary
Consumer research and design thinking are so critical to intuit"s success because the services that intuit offers are largely complicated to most people. Several people are not comfortable dealing with accounting, taxes, and finance. The goal of intuit is to make these subjects easier for people such as small business owners. Therefore, they want their services to emphasize simplicity so that consumers will rely on them. The consumer research conducted by intuit allows them to understand exactly how their products are used. For example, this research allowed intuit to break into the mobile application area by introducing products that help with mobile tax software. Intuit even added a feature that allowed consumers to take pictures of their tax form and complete taxes on a mobile device on their app called sharetax. In the near future, intuit must ensure that their mobile applications remain one of the most popular in the industry.
