MARK20100 Chapter Notes - Chapter 2: Sports Game
Document Summary
In a business to business context, company branding must take on different priorities than in the consumer market. Quantitative facts and hard numbers may become more important as a result of business striving to be more profitable. Consumers may care less about small differences in price because they are only buying one product. However, a business may be purchasing thousands of cisco products, and there for small numbers have a large impact. Additionally, aesthetically pleasing advertisements may be more important to consumers. I do think that cisco"s plan to reach out to consumers is viable. With internet traffic constantly increasing, there is an increased need for cisco products. If the internet begins to be even more adopted into attending sports games, concerts, and business conferences, the revenue of companies like cisco would have to increase. The main factor for cisco to be successful is an increase in overall internet traffic. This would increase the demand for cisco products.
