ECO 201 Chapter Notes - Chapter 4-5: Quality Control, Deadweight Loss, Economic Surplus

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Willingness to pay: maximum price at which a person would buy a good. Individual consumer surplus: net gain a buyer achieves from the purchase of a good. Total consumer surplus: sum of the individual consumer surpluses achieved by all the buyers of a good( below the demand curve but above the equilibrium price) Cost: the lowest price at which a potential seller is willing to sell. Individual producer surplus: minimum price at which he would have been willing to sell. Total producer surplus: total net gain of all sellers in the market. Total surplus: sum of consumer and producer surpluses. They may try to sell to different groups of consumers, outside of their typical buyers. Will try to alter who they sell their product to. Taking sales away from sellers who would have sold their product at market equilibrium and instead compelling those who would not have sold their product at market equilibrium to sell them.

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