ECON 201 Chapter Notes - Chapter 10: Marginal Utility, Budget Constraint, Indifference Curve

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28 Mar 2017
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People make choices that will leave them as satisfied as possible, given their tastes, incomes, and prices of the goods and services available to them. Experimental economics social pressure and notions of fairness can affect consumer behavior. Law of demand whenever the price of a good falls, the quantity demanded increases. The enjoyment or satisfaction people receive from consuming goods and services. The goal of a consumer is to spend available income so as to maximize utility but hard to measure/compare. The change in total utility a person receives from consuming one additional unit of a good or service (usually less for each additional unit) Law of diminishing marginal utility - the principle that consumers experience diminishing additional satisfaction as they consume more of a good or service during a given period of time. The rule of equal marginal utility per dollar spent. Budget constraint - the limited amount of income you have available to spend on goods and services.

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