PSYC 2040 Chapter : Ch 7 Notes
Document Summary
Education : education is more factually based and less coercive than propaganda. Yet generally we call it education when we believe it and propaganda when we don"t. If a message is clear but unconvincing, then you will easily counterargue the message and won"t be persuaded. If the message offers convincing arguments, then your thoughts will more favorable and you will most likely be persuaded. If those arguments are strong and compelling, persuasion is likely: often swiftly changes explicit attitudes. Peripheral route: rather than noticing whether the arguments are particularly compelling, we might follow the peripheral route to persuasion, peripheral route to persuasion- focusing on cues that trigger automatic acceptance without much thinking. If a speaker is articulate and appealing, has apparently good motives, and has several arguments, we usually take the easy peripheral route and accept the message without much thought. What are the elements of persuasion: credibility, credibility- believability.
