PSYC 2000 Chapter : Chapter Three
Document Summary
It has not been shown to be effective in advertising: habituation occurs when the brain ignores a constant stimulus, sensory adaptation occurs when the sensory receptors stop responding to a constant stimulus. 3. 3 how do the eyes see, and how do the eyes see different colors: rods detect changes in brightness but do not see color and function best in low levels of light. They do not respond to different colors and are found everywhere in the retina except the center, or fovea: cones are sensitive to colors and work best in bright light. They are responsible for the sharpness of visual information and are found in the fovea: trichromatic theory of color perception assumes three types of cones: red, green, and blue. All colors would be perceived as combinations of these three: opponent-process theory of color perception assumes four primary colors of red, green, blue, and yellow.
