PSYC 2000 Chapter : Ch1 P3
Document Summary
Effective use of images to inform, entertain, persuade, identify, enlighten. Inform: newspapers come to mind. they use visual fonts, layouts etc to help communicate messages to us. Badges that show how many messages you have. Red is a color used a lot, it attracts attention. Entertain: comic strips are purely entertaining and clever. Thought goes into the posters, covers, illustrations of books, etc. Livestrong is in a bind regarding visual identity. On packages or even tags for levis jeans. Enlighten- teach you things or turn you on to new things. Ogilvy ad agency- the artists would draw while the ad agency was lecturing. The point: we are bombarded with visual messages all the time. some remembered, most forgotten. It is up to us to create something that it will stick out. Practice with the software in and out of lab. Single dot: draws eye directly to it. why we use bullet points.
