PHIL 2020 Chapter : 22Youre Looking In The Wrong Direction 22 Mad Men And The Ethics Of Advertizing II
Document Summary
Yo u " r e lo o ki n g i n. Th e wr o n g d i r ec ti o n : Eth i cs o f adve rti s i n g. In the very rst episode of mad men ( smoke gets in your. Eyes), we are dazzled by don draper " s advertising skills. Strike cigarettes is feeling the heat in regard to government regulations on smoking, and it " s up to sterling cooper to give them new ideas about how to promote their product. In a moment of inspiration, don suggests they simply focus on one positive thing related to their cigarettes: the tobacco is toasted. Don " s point is that advertising is based on one thing: happiness, and lucky strike needs to keep this that is, the positive in mind with their ad campaign.
