MKT 3413 Chapter Notes - Chapter 14: Chi-Squared Distribution, Scatter Plot, Null Hypothesis
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How qualtrics provides the total package: relationship analyses determine whether stable patterns exist between two (or more) variables. What is a relationship between two variables: every scale has unique descriptors, sometimes called levels or labels, which identify the different positions on that scale. The term levels implies the scale is metric, whereas. A relationship can be used for prediction and it fosters understanding of the phenomena under study: a relationship describes the linkage between the levels or labels for two variables* Categorical variables relationships: often graphs such as the stacked cylinder graph, are excellent for communicating the nature of categorical variable relationships, stacked cyclinder graphs can be used to show categorical variable relationships* Cross-tabulation analysis: the analytical technique that assesses the statistical significance of categorical variable relationships is cross-tabulation analysis. The intersection cell for the row totals column and the. Column totals row is called the grand total.
