MKT 3401 Chapter Notes - Chapter 5: Uruguay Round, Gross Domestic Product, Gross National Income
Document Summary
: recognizing and reacting to international marketing opportunities using. Global vision effective global marketing strategies and being aware of threats from foreign competitors in all markets. Domestic competition can come from foreign companies. Distribution networks operating worldwide blur lines of political or geographic barriers. 46% in global economy after 2009 global recession. Product development costs rising, product life shortening. Small businesses contribute to 34% us export. Gross domestic product a country during a given time period. : total market value of all final goods and services produced in. Does not include intermediary, resale, rented, or used goods. National export initiative (nei): goal to double us exports by 2017 and support. Us government provides internal grants to growing domestic industries. People fear globalization because of competition and outsourcing of jobs. Globalization leads to corporate growth, efficiency, productivity, and revenue. Benefits of globalization include expanded economies, freedoms, spurred competition, increased productivity levels, and higher standard of living.
