MKT 3401 Chapter : Marketing 3401 LSU
Marketing 3401 8/28/2014 8:38:00 PM
According to john camp:
Keys to being successful:
• What is required to be successful
o Learn how to market yourself
o Have a good personal brand
▪ Deeper than the briefcase, clothes you wear, and car
you drive
o SELL YOUSELF: interview is elementary
o Know what separates you from someone else
• You have to know people: networking
o Maintain contact with people
***what are the 4 most important things to know to be successful***
work through relationships with strain
• know how to be apologetic
Traits to be Successful
• must be creative (skilled negotiator)
• aggressive not arrogance
• enthusiastic—can’t wear down the culture of the company
• Smart
• Honest maters
What do they look for in ivy league students?
Can you bring business to the company
• Interpersonal communication skills
• Have to be able to speak
• Have to learn how to write well
• Teamwork (0vercome conflict) only as strong as the weakest link
• Honesty
• Core competency (must be good at something)
Selling yourself:
• To sell yourself you must know what your personal brand is…
o How people see you
o What they see when they see you
o ****likability: Al Meherabian
▪ emotional impact you have on somebody
▪ 38% of the most impact you have is judged according
to your vocal delivery. Vocal delivery is key!
▪ Tone, tone, tone, on phone, in public, everywhere
Killer B’s
•
Wallstreetmarketing
• 15 week issue for $15 put in address
learn to manage your TONE (3 types)
• boring
• bitter
•
55% judged according to yor visual delivery
visual delivery
• facial expression: most critical element
*Thin Slice-within 10 seconds can be 70% accurate as if you were with them
for 1 hour
8/28/2014 8:38:00 PM
Moodle link on syllabus
what is likeability?
Start reading about BRANDING
Likability
• Emotional impact you have on somebody
• 38% is based off your vocal ability and tone.
Harvard business school study
• 77% of people who have a bad experience will tell at least one
person
the big 2
• default look
• tone
Kenneth Fineburg
38% vocal
55% visual
7 % verbal arrangement of the message NOT CONTENT
****Finish LINK*****
• emailed survey!!!
• Credibility
Document Summary
***what are the 4 most important things to know to be successful*** work through relationships with strain: know how to be apologetic. Traits to be successful: must be creative (skilled negotiator, aggressive not arrogance, enthusiastic can"t wear down the culture of the company, smart, honest maters. Vocal delivery is key: tone, tone, tone, on phone, in public, everywhere. Wallstreetmarketing: 15 week issue for put in address learn to manage your tone (3 types, boring, bitter. 55% judged according to yor visual delivery visual delivery facial expression: most critical element. *thin slice-within 10 seconds can be 70% accurate as if you were with them for 1 hour. Likability: emotional impact you have on somebody, 38% is based off your vocal ability and tone. Harvard business school study: 77% of people who have a bad experience will tell at least one person the big 2, default look, tone. 7 % verbal arrangement of the message not content.
