ISDS 2001 Chapter : Chapter 1 Notes
15 Mar 2019
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Document Summary
Business intelligence: a managerial perspective on analytics, this book deals with a collection of computer technologies that support managerial work: essentially decision making. Impact corporate strategy, performance, and competiveness: collectively, these technologies are called business analytics and business intelligence, first paragraph of the textbook preface on page xvii, analytics has been the technology driver of this decade. Ibm, oracle, microsoft, and others are creating new organizational units focused on analytics that help businesses become more effective and efficient in their operations. Decision makers are using more computerized tools to support their work. Even consumers are using analytic tools directly and indirectly to make decisions on routine activities such as shopping, healthcare, and entertainment. The field of business intelligence is evolving rapidly to become more focused on innovative applications of data streams that were not even captured some time back, much less analyzed in any significant way.
