HUEC 2045 Chapter : Chapter 4 & 5 Notes
Document Summary
Social acceptance: technology advances, data transmission (designs) - instantaneous, new fibers - greater comfort & wear ability. Internet: instantaneously diffuses the fashion to the mass audience, accelerates the cycle of fashion and adds to demand for new goods, sales promotion. Speeds up acceptance stage and/or extends the peak stage of new fashion: seasonal change, new goods generate consumer interest, stimulate change and sales, natural seasonal changes in weather help process. Purchase garments of similar fabrication, cut, and color year after year. Custom still influence fashion: religion, heavy influence encourages stability and champions. Fundamentalists decree modern fashions lead to temptation and corruption: sumptuary laws. "tell" public what they can and cannot purchase or wear: nature of merchandise, men"s wear cycles more slowly than women"s wear, office attire - dress-down fridays and casual dress, accelerated pace in this cycle, decreased buying power.
