HIST 4060 Chapter : Consumer Culture
Document Summary
Consumer culture, herbert hoover, and associationism: consumer culture, dissaccumulation, up until the 20s, economic expansion was dependent on production. There was always a greater demand than supply and as techniques catch up, america reaches a point where they reached beyond demand. In general, american industry produce more than there is a demand for: business need to cut back and not produce as much, which means less money for business. This is how businesses try to increase demand instead of decreasing production. The economy is no longer based on how much you can produce, but how much you can sell. The culture is now surrounded by the consumer: before the 20s, advertising was a very small department of business if there was a department at all. Word of mouth was the main advertiser: this causes the nature of advertising to change. Before, products were marketed to stores since stores only carried limited goods.
