ECON 2030 Chapter : ECON 2030 Test 2

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15 Mar 2019
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9/25/17: we want customers to be inelastic. Don"t want customers who are very sensitive to price change: price elasticity of demand, determinants, number and available of substitutes, the different options. If the price of corn doubled today, you cant really change the supply today: the shorter amount of time, the less inelastic. If marginal is greater than average, average goes up. If marginal is less than average, average goes down. If marginal and average are equal, average stays the same: profit = tr tc , ***profit = (p-atc) x q, time, short run: fc > 0, long run : fc = 0. Mr=mc: remain in business (i. e. , produce q*>0), if p > or = avc, shut down (i. e. , produce q*=0), if p < avc, in perfect competition, p=mr at all levels of output. No benefit to switching: firm behavior in the short run (now): how much should our business produce, case 1: p > atc.

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