CMST 1061 Chapter : CMST 1061 - Chapter 5
Document Summary
Chapter 5: visual and mediated communication 10/20/2014 7:02:00 a. Visual techniques: art, photography, film ,advertising, television, video, computer imaging, performance, can be powerfully persuasive, help sell a product, establish a mood, offer social commentary, create a plot twist, challenge cultural norm. Contrast: relies on sticking exhibition of unlikeliness, can occur in size, shape, color, amount, or concept, elements differ in a way that serves to distinguish meaning. Exaggeration of scale: an item appears much larger or smaller that it is normally, extreme sixe is used to comment on the current situation. Presenting the novel or unique: offers viewers a 1 of a kind item, sole specimen, something that has not been seen before, message maker creates something completely original and new. Allows for a fresh perspective on the item: a commonplace item is used in an uncommon way, we are able to see them in a new light i. e. kitten of plastic forks, watermelon helmet.
