BIOL 1001 Chapter : CH 1 OUTLINE Fall 2014
Document Summary
Delivered through multiple channels. customer or prospect for a product are relevant to that person and consistent over time) and concept (unites all forms of marketing programs aimed at a target audience into a single, coordinated campaign). Marketing everything that occurs between the buyer and the seller to facilitate an. Marketing concept marketers first identify customers" needs and then provide. Promotion pull strategy aimed at the customer; the goal is to convince the customers that they want a product, in order to create a pull demand in which the. Promotional push strategy manufacturers often develop programs designed to. Marketing communications (marcom) coordinated promo messages and related. Integrated marketing communications a process (all brand contacts received by a. Brands perceptions based on info and experiences that reside in the minds of. Branding a way to distinguish your product or service from others. Branding strategy creates a clear picture of the values your product represents.
