MKT 340 Chapter Notes - Chapter 3: Baby Boomers, Marketing Management, Customer Relationship Management
25 Mar 2016
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Environmental forces afect the company"s ability to serve its customers. The success of windows increased microsot"s revenues, proits, and stock price. A lag occurred ater the millennium from decreased pc sales growth. People moved on with new digital devices and technologies. Transformaion - released new, improved, or acquired digital products and services. Outside forces that afect markeing management"s ability to build and maintain successful relaionships with target customers. Actors close to the company that afect its ability to serve its customers. Actors in the microenvironment of a company"s markeing environment. This igure shows the major actors in the marketer"s microenvironment. In designing markeing plans, markeing management takes other company groups into account. Suppliers provide the resources needed by the company to produce its goods and services. Markeing intermediaries help the company promote, sell, and distribute its products to inal buyers. They include resellers, physical distribuion irms, markeing services agencies, and inancial intermediaries.
