PSY 111 Chapter Notes - Chapter 5: Visual Cortex, Postcentral Gyrus, Optic Chiasm

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Munker illusion/colorblindness: color: constructed by human mind from light waves that reach retina. Sensation: process of detecting env. al stimuli/stimuli arising from body, exp: watching events with others. Perception: process of interpreting sensory info, exp: diff. interpretations we hear of w/ just happened. Transduction: translation of incoming sensory info. into neural signals. Sensory adaptation: tendency to pay less attention to a non-changing source of stimulation. Bottom-up processing: perception based on building simple input into more complex perceptions. Top-down processing: perceptual process where memory & other cognitive processes: required for interpreting incoming sensory info. Psychophysics: study of relationships btwn physical qualities of stimuli & subjective responses they produce. Selective attention: our focus on a subset of input, prioritizes incoming info. We can sometimes be so focused that we miss important info: simon & chabris study: People counted # times basketball was passed missed person in gorilla suit onstage.

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