EC 201 Chapter 6: EC 201- Chapter 6
Chapter 6: Elasticity
6.1 Price Elasticity of Demand
Price elasticity of demand: measures responsiveness of consumers to a price change
● Formula: ℎ
ℎ
● Midpoint formula: averages the two prices and the two quantities as the reference point for
computing the percentages
● Elastic Demand
○ Demand is elastic if a specific percentage in price results in a larger percentage change in
quantity demanded
○ Will be greater than 1
● Inelastic Demand
○ If a specific percentage change in price produces a smaller percentage, change in
quantity demanded, demand is inelastic
○ Will be less than 1
● Unit Elasticity
○ Occurs where a percentage change in price and the resulting percentage change in
quantity demanded are the same
● Perfectly inelastic
○
○ Price change results in no change whatsoever in the quantity demanded
○ Price-elasticity coefficient is zero
● Perfectly elastic
○
○ Small price reduction causes buyers to increase their purchases from zero to all they can
obtain, the elasticity coefficient is infinite
6.2 The Total-Revenue Test
Total revenue is the total amount the seller receives from the sale of a product in a particular time period
● Formula: TR = P x Q
Total-revenue test: used to determine elasticity of demand
● Demand is elastic if total revenue moves in the opposite direction from a price change
● Demand is inelastic when it moves in the same direction as a price change
● It is unitary elasticity when it does not change when price changes
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Document Summary
Price elasticity of demand: measures responsiveness of consumers to a price change. Formula: (cid:3031)=(cid:3043)(cid:3032)(cid:3045)(cid:3030)(cid:3032)(cid:3041)(cid:3047)(cid:3034)(cid:3032) (cid:3030) (cid:3041)(cid:3034)(cid:3032) (cid:3041) (cid:3044)(cid:3048)(cid:3041)(cid:3047)(cid:3047) (cid:3031)(cid:3032)(cid:3040)(cid:3041)(cid:3031)(cid:3032)(cid:3031) (cid:3033)(cid:3042)(cid:3045) (cid:3043)(cid:3045)(cid:3042)(cid:3031)(cid:3048)(cid:3030)(cid:3047) (cid:3043)(cid:3032)(cid:3045)(cid:3030)(cid:3032)(cid:3041)(cid:3047)(cid:3034)(cid:3032) (cid:3030) (cid:3041)(cid:3034)(cid:3032) (cid:3041) (cid:3043)(cid:3045)(cid:3030)(cid:3032) (cid:3042)(cid:3033) (cid:3043)(cid:3045)(cid:3042)(cid:3031)(cid:3048)(cid:3030)(cid:3047) Midpoint formula: averages the two prices and the two quantities as the reference point for computing the percentages. Demand is elastic if a specific percentage in price results in a larger percentage change in quantity demanded. If a specific percentage change in price produces a smaller percentage, change in quantity demanded, demand is inelastic. Occurs where a percentage change in price and the resulting percentage change in quantity demanded are the same. Price change results in no change whatsoever in the quantity demanded. Small price reduction causes buyers to increase their purchases from zero to all they can obtain, the elasticity coefficient is infinite. Total revenue is the total amount the seller receives from the sale of a product in a particular time period. Total-revenue test: used to determine elasticity of demand.