JOUR 001 Chapter Notes - Chapter 1: Caffeine, Jargon

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News writing: learn the rules and break them later in basic news writing, we: When to quote and when to paraphrase. Use the 1 sentence 1 concept guideline. Use the 1 sentence -> 1 concept guideline. A lead might have more than one concept, given its purpose to summarize. ^ this is an example, not a prescription. Lead= lively, active, get to the news, subject verb action, 30-ish words (dozens of cows escaped after a tractor-trailer transporting them overturned ) Find the story, the information that readers will want to tell their friends about. You can summarize well only if you have lots of information leads not to write. Long -> more than 30 words summary lead example: The food and drug administration is warning consumers to avoid pure powdered caffeine sold on the internet after the death of an ohio teen. Even a teaspoon of the powder could be lethal - it is equivalent to 25 cups of coffee.

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